Never Forget

I was 11 years old when 9/11 happened. I was on my way to school in Southern California when I heard the hosts of my mom’s favorite morning radio show laughing on air. They were joking that some dumb pilot had crashed into the World Trade Center. This went on for a few minutes before they announced that a second plane had hit the South Tower. Then they stopped laughing.

Shortly thereafter I arrived at my step-grandmother’s house to find four televisions all tuned to different stations, each one highlighting a slightly different angle of the unfolding tragedy. Plumes of smoke rose out of the steel behemoths as my mind tried to comprehend exactly what I was witnessing. Over the next hour and a half I watched both towers collapse. Then I went to school like it was any other day.

I don’t remember much past this if I’m being honest. But I do remember feeling like I had been woken up from a dream. 9/11 stands out in my mind as a sort of reality check. A wakeup call. A glimpse of the real world.

In the 20 years since 9/11, I’ve begun to forget that feeling. I’ve begun to fall back into this dream-like state of being. I think we all have. I don’t mean that we have forgotten 9/11 or that we don’t care about what happened, but, collectively, society has lost some of its perspective.

If you look at the types of problems that cause outrage today, you can see what I’m talking about. On one side we have people complaining that wearing a mask in certain settings is the equivalent of Nazi Germany, and on the other side we have people getting offended over the use of the term “pregnant female” instead of “pregnant person”.

Are you kidding me? Have we forgotten how united we used to be? I still remember going to Costco shortly after 9/11 and seeing a big transparent box filled to the brim with donations for the families of first responders. There was even a line you had to wait in to donate. Let me repeat. A line to donate money in the United States of America. Go figure.

But what changed? When did the most minor inconveniences and the smallest offenses become an invite for outrage? What happened to this country?

I know what happened. We all forgot. We all forgot what real problems look like. As Greg Lukianoff and Jonathan Haidt state in The Coddling of the American Mind:

When children are raised in a culture of safetyism, which teaches them to be “emotionally safe” while protecting them from every imaginable danger, it may set up a feedback loop: kids become more fragile and less resilient, which signals to adults that they need more protection, which then makes them even more fragile and less resilient.

Except this didn’t just happen to children. It happened to all of us. We built the most convenient and inoffensive society in human history.

We built a world where Amazon can bring you anything in two days flat. A world where Dominos can deliver you a pizza in 30 minutes (but still provides a pizza tracker in case you get too impatient). We built a world where you can block out any opinion you don’t agree with. Where you can follow and unfollow anything that you choose. We built a world where you can build your own little world.

As Bo Burnham sang in Welcome to the Internet:

And it did all the things
We designed it to do

And now we are living with the consequences of that design. The consequences of our great forgetting. And this great forgetting has permeated every part of our society too.

Just look at what’s happening in markets right now and you will see what I mean. Do you think we would be witnessing such outlandish behavior if people remembered 2008? Do you think investors would be acting like this if they still knew what it felt like to lose money?

No they wouldn’t. But so many investors seems convinced that markets can’t decline anymore. You’ve heard the lines:

“The Federal Reserve will save us.”

“Stocks always go up.”

“Buy the dip”

There are many different catchphrases, but they all mean the same thing—markets can’t go down. But this couldn’t be further from the truth. As Michael Batnick once wrote:

Our great-grandparents lived in different times. Stock market returns weren’t promised, nor were they delivered. From 1900-1944 the Dow grew just under 2% per year. From 1945 to today it compounded at 6.8% a year (both numbers are price only). The first half of the twentieth century was rife with bank runs, depressions, hardly any financial regulation, and World Wars. The second half certainly had some discomfort, but it feels like we arrived at a point where extraordinary attempts are being made to shield investors from further discomfort.

It seems like we’ve forgotten that things can get bad and sometimes very bad.

Don’t get me wrong, I’m one of the biggest market optimists you will ever meet, but I’m also a student of history. I know that this spectacular bull run won’t last forever. I know that when the decline comes, it won’t be pleasant. But I only know this because I have to constantly remind myself of it. I have to remember to never forget.

And you should do this too. Because every once in a while you should remind yourself of what the world is and what it can be. Though things seem nice now, that can all change in an instant. It’s hard to remember this in your day-to-day life simply because our memories fade. They move slowly into the background as we march forward through time.

So this is your reminder. A reminder to never forget. To never forget those that lost their lives over 20 years ago. To never forget how united this country can be. To never forget that the world won’t always be the way it is today.

Thank you for reading!

If you liked this post, consider signing up for my newsletter.

This is post 259. Any code I have related to this post can be found here with the same numbering: https://github.com/nmaggiulli/of-dollars-and-data


This content, which contains security-related opinions and/or information, is provided for informational purposes only and should not be relied upon in any manner as professional advice, or an endorsement of any practices, products or services. There can be no guarantees or assurances that the views expressed here will be applicable for any particular facts or circumstances, and should not be relied upon in any manner. You should consult your own advisers as to legal, business, tax, and other related matters concerning any investment.

The commentary in this “post” (including any related blog, podcasts, videos, and social media)  reflects the personal opinions, viewpoints, and analyses of the Ritholtz Wealth Management employees providing such comments, and should not be regarded the views of Ritholtz Wealth Management LLC. or its respective affiliates or as a description of advisory services provided by Ritholtz Wealth Management or performance returns of any Ritholtz Wealth Management Investments client.

References to any securities or digital assets, or performance data, are for illustrative purposes only and do not constitute an investment recommendation or offer to provide investment advisory services. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others.

Please see disclosures here: https://ritholtzwealth.com/blog-disclosures/

OfDollarsAndData.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com and affiliated sites.